SURFING SCHOOL | SOCIAL MEDIA | IDENTITY | SNOWAVE

•

ABOUT BRAND:

SNOWAVE is the first surfing school in Russia in Kamchatka. Founded in 2009 by Anton Morozov. It was from the moment the school was founded that the promotion and development of surfing began in Kamchatka and throughout the country. This is not just a surfing school, it is a community with a unique atmosphere in which everyone finds friends and partners close to their souls and interests.

SNOWAVE is a place where you can not only meet with surf culture, but also to be inspired, find new interesting acquaintances, get to know Kamchatka and fall in love with surfing forever.

TASK:

To develop a corporate identity and design of Instagram. The main goal was to break away from the mainstream visuals that many surfing schools and the industry in general use, and to create a unique style of the school.

SOLUTION:

The solution was to create a minimalist yet dynamic design inspired by the spirit of old school surfing and snowboarding. This design aligns with business goals and helps the brand stand out from competitors, while also increasing the school's visibility by attracting new customers to surf lessons. The created design system is easily scalable for different environments and media, emphasizing the unique style and effectively interacting with the surf school audience.

Brand identity: Anastasia Zubkova & Polina Egorova

Motion design: Polina Egorova

We developed a logo and a sign for the brand that embodies the values and history of the brand. The letter "W" is an independent sign. It connects two different words, just like the founder Anton united people around himself and created not just a surf school, but also a community for people where everyone can be themselves. This sign also symbolizes sea waves, harmony of nature and a human handshake, that is, friendship that arises on the waves of the Pacific Ocean on the shores of Kamchatka.

To highlight the Snowave Kids direction, a signature was added to the logo, which is highlighted in light blue, referring to children's spontaneity. In this direction, in order to build light colors will be used from the main style colors from the brandbook.